Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders by Adam Morgan

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders



Download Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders




Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders Adam Morgan
Language: English
Page: 368
Format: pdf
ISBN: 0470238275, 9780470409978
Publisher:

Review

"Eating the Big Fish is a lucid, well organized and well executed analysis of successful Challenger strategies...Highly recommended." (TheBookBag.co.uk, April 23rd 2009) ‘…a must read for anyone in marketing.' (Admap, January 2011).

Review

 

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